Bols is an iconic spirits and liqueurs brand from Amsterdam, founded in 1575 and widely recognized as one of the oldest distilling houses still active today. Built on centuries of craftsmanship, the brand blends Dutch distilling tradition with a modern cocktail mindset, focusing on consistent quality, bold flavor profiles, and versatility for bartenders and at-home mixology alike. Bols positions itself as “the world’s first cocktail brand,” keeping a strong link to cocktail culture and to the professionals who shape it.

Its portfolio is known for being one of the most complete liqueur ranges globally, with dozens of flavors designed for classic and creative drinks. Signature products include Bols Blue Curaçao (a category-defining liqueur), its wide lineup of fruit, spice, and cream liqueurs, and traditional Dutch genever where Bols is a leading worldwide player plus complementary spirits like vodka for cocktail use. That combination of heritage + an unusually broad, bartender-friendly range is what makes Bols a staple behind bars in over 110 countries.

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